Chinese phone manufacturer OnePlus announced today that it will launch a smart TV next month, and it’s called ‘OnePlus TV’ (insert shocked.wav here).

Yes, we are going to call our very first smart TV product “OnePlus TV” – simple yet to-the-point – as we believe there’s no other name that can best represent our value, vision and pride than naming it with our own brand.

The smartphone maker didn’t provide any other detail regarding the device but said it’ll follow its “burden-less” design philosophy. Will the company manufacture it’s own display or just tweak the software/Android to make it snappy? Will it be able to compete against LG, Sony and Samsung’s Display tech or will it outsource from them? What will be the price? These are the questions yet to be answered.

The OnePlus TV is an extension of the brand’s ‘Never Settle’ mindset. The OnePlus TV will feature smart capabilities coupled with the company’s ‘burden-less’ design philosophy to offer users a smooth and connected experience.

OnePlus’ rival Honor launched its VISION smart TV with a pop-up camera last week at Huawei‘s developer conference. Meanwhile, Xiaomi has been selling smart TVs since 2013 and entered the Indian market last year with customized software that works with local cable services and set-top boxes. We’ll have to wait and see what OnePlus brings to the table to differentiate itself from the herd.

 

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